Logo: Jenni Bailey

When a recent logo inquiry included the phrase “You had me at posting about your Harry Potter Movie Week,” we had a good feeling that we’d hit it off. Sure enough, we had a blast working with Jenni on her rebranding, which involves a shifting from focusing solely on photography and branching out into lifestyle blogging. To help her encapsulate awestruck warmth, zest for life, and a roaming spirit, we combined a friendly script with outdoorsy images and wrapped it up in a bright blue and warm gray, which she likened to Hermione’s flames as described in the Harry Potter series. After that description, the final product was just icing on the cake.

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